Food For Thought: Short term pain = Long term gain

💡  To maximize long term growth, we need to sacrifice short term pain – it is not possible to have long term growth with short term profitability.

And this applies to both our individual lifestyle and the businesses we run… Science shows, there is a reason behind our struggle between short-term rewards and long-term goals.

✅ The “emotional part” of our brain responds positively to instant gratification, whilst the “logical part” of our brain, tries to reason with us.

✅ As an example – if we were given the choice of cake now or broccoli later (or a short term cashflow deal vs a long-term investment in a strategy that grows our business over a sustained period), our emotional part of the brain is likely to push us towards choosing instantgratification.

So how does one then overcome such a scenario❓

✅ Tie an emotion to the decision – Our emotions overpower our logic, and so the next time the obvious towards instant gratification arises, ask – “Is this really in my benefit in the long run❓” 

💧 The pain of discipline weighs ounces whilst the pain of regret can weigh tonnes ~ Jim Rohn 💧

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