Food For Thought: Short term pain = Long term gain

💡 To maximize long term growth, we need to sacrifice short term pain – it is not possible to have long term growth with short term profitability.
And this applies to both our individual lifestyle and the businesses we run… Science shows, there is a reason behind our struggle between short-term rewards and long-term goals.
✅ The “emotional part” of our brain responds positively to instant gratification, whilst the “logical part” of our brain, tries to reason with us.
✅ As an example – if we were given the choice of cake now or broccoli later (or a short term cashflow deal vs a long-term investment in a strategy that grows our business over a sustained period), our emotional part of the brain is likely to push us towards choosing instantgratification.
So how does one then overcome such a scenarioâť“
âś… Tie an emotion to the decision – Our emotions overpower our logic, and so the next time the obvious towards instant gratification arises, ask – “Is this really in my benefit in the long run❓”
đź’§ The pain of discipline weighs ounces whilst the pain of regret can weigh tonnes ~ Jim Rohn đź’§