Countering the Horn’s Effect

Countering the Horn’s Effect

💡  Though we may not always notice them, cognitive biases affects everyone. I remember my early days in business, not in control of my own emotional state of being, and making snap judgments about myself based on all the rejections and failures I encountered.

This cloud in our judgments has the power to cause us to make sub-standard decisions in all aspects of life (including business), let alone hold irrational beliefs. 

How does one then train themselves to proactively fight against it?

✅ Firstly, understand that our brain categorizes information through a lens of multiple memories and experiences.

✅ This means our judgments if controlled by our subconscious thoughts will NOT always provide an accurate picture of what we consume at any given moment.

✅ Rather, go through life evaluating every situation on its own merits, its own rationality, and its own opportunity costs and outcomes – whether its in our personal life or business.

💧 A good idea is a good idea even if it is proposed by the town drunk.  A bad idea is a bad idea, even if it is proposed by the town hero.  Never forget that and act accordingly 💧

If you are ready to be the success story you deserve, grow your business and personal life, then visit our website for more information on our Entrepreneurs Wheel of Life Flagship Coaching Programme.  See how we helps entrepreneurs create and execute their personal and business blueprint!

How To Build A Successful Business | Hiten Keshave


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