Humanise the market brand to grow a business

Humanise the market brand to grow a business

💡 Marketing is a vital process for entrepreneurs because no venture can become established and grow without a customer market. The process of acquiring and retaining customers is at the core of marketing.

Early-stage entrepreneurs are often faced with designing an entire “marketing system” — from product and price to distribution and communication.

Considering this, how does one then win an audience of following and customers without having to “break the bank” ?

✅ Firstly, understand that an important part of gaining market acceptance is building brand awareness, which, depending on the stage of the venture, may be weak or even non-existent.

✅ To then win market acceptance, having a story around the WHY and PURPOSE of our brand through creativity and humanising of the brand can help achieve a compelling image in a noisy marketplace.

✅ Differentiation is important to attract the right target market audience to buy a product or service, and therefore the more distinctive the brand values are to the customer, the more likely a customer is to buy the product or service.

If you are ready to be the success story you deserve, grow your business and personal life, then visit our website for more information on our Entrepreneurs Wheel of Life Flagship Coaching Programme.  See how we helps entrepreneurs create and execute their personal and business blueprint!

A product/service for everyone is for NONE

A product/service for everyone is for NONE

💡 Over my years, having had various engagements with startup entrepreneurs, a common thread or issue found amongst many early stage entrepreneurs is the need to want to sell to “everyone”…

It’s surprising how many businesses think all their customers should want to buy their product (or service). YET the reality is if we try to “sell to everyone,” then we will end up selling to no one❗️

✅ Rather, have a niche and value offering that a specific market requires. If it’s a product/service for anyone, it’s a product/service for NONE❗️ 

✅ Figuring out who we want to work with specifically helps us be ready to ignore most prospects so we can focus clearly on the low hanging fruit.

✅ Remember, a business is started because either the public has expressed a need or entrepreneurs discover a need. Following this logic, the pending question then is: WHO has the greatest need❓

💎 If we try to appeal to everyone, we will fail. Good marketing does not attempt to appeal to everyone, but targets those who are a great match for what we have to offer 💎

If you are ready to be the success story you deserve, grow your business and personal life, then visit our website for more information on our Entrepreneurs Wheel of Life Flagship Coaching Programme.  See how we helps entrepreneurs create and execute their personal and business blueprint!

How To Build A Successful Business | Hiten Keshave

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